ipbclogosquare.pngFrom 21st to 23rd June 2009, the 2nd IP Business Congress, will be held at the Four Seasons Hotel in Chicago.  Hosted by Intellectual Asset Management (IAM) magazine, the IP Business Congress is designed for senior business executives responsible for the creation and management of IP value inside corporations, as well as those who advise them.

The program for the IP Business Congress, incorporating the Chief Intellectual Property Officer (CIPO) Summit and the IP Hall of Fame Gala Dinner, is available online here . It features plenary sessions addressing issues such as brand IP, strategic IP and business alignment, and IP value creation, as well as a range of breakouts examining legal, financial, strategic and business-related topics.

Maximising the value of intellectual property assets has never been more important. Properly managed, IP can provide strategic flexibility, decrease corporate costs, build bottom-line return and increase shareholder value. All are vital in today’s difficult economic and financial conditions. The IP Business Congress will be focusing on how senior managers can secure all the advantages that IP offers.

Here’s a bonus:  Readers of Patent Baristas can receive a 10% discount from the current price of attending the event. To get this special price, just send me an email me and mention that you read about the event on this blog.  We’ll send you a discount code.  What’s not to love?

The first IP Business Congress was held in Amsterdam, the Netherlands, in June 2008. According to the press release, it was an event unlike any other in the IP calendar and brought together over 400 IP thought leaders from around the world. A full report of the conference can be accessed here.

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