[1]The BIO 2008 Convention was in full swing this week as over 20,000 attendees all crushed together gathered in the San Diego Convention Center. With everything from a golf swing analysis to an oxygen bar, attendees are being treated to an all-out marketing blitz.
With a new billion-dollar initiative seemingly announced daily, the stakes certainly are high. Wisconson noted it spends $250,000 per conference saying that this is Main Street for biotech and if you want the business, you need to have a storefront on Main Street.
You can follow my coverage, as well as many other bloggers, at Bio On The Road [2] — similar to last year’s BIO Voice. If you’re attending BIO this week, drop me a note and we’ll meet up. And don’t forget, I’m giving away some iPods from Patent Baristas [3] while I’m hanging out around the Exhibition floor (see details here [4]). In the meantime, be sure to check out the BIO Party List [5] – Ohio’s reception is tonight at Buster’s Beach House [6].