The U.S. Chamber of Commerce’s Global Intellectual Property Center (GIPC) released its Intellectual Property Protection and Enforcement Manual, a publication designed to help businesses protect their consumers and brands. The manual features case studies on the proven strategies companies are implementing to protect their creative assets from criminal counterfeiting and piracy.
The Intellectual Property Protection and Enforcement Manual: A Practical and Legal Guide for Protecting Your Intellectual Property Rights highlights best practices being utilized by the world’s leading companies and associations, including ABRO Industries Inc., Altria Group, Bendix Commercial Vehicle Systems LLC, Epson America, Inc., Johnson & Johnson, Merck & Co. Inc., Microsoft, the National Basketball Association, NBC Universal, New Balance, Purdue Pharma LP, True Religion Brand Jeans, Unilever and Xerox.
The U.S. Chamber also noted that the U.S.-India Business Council (USIBC) is looking to the hit film, Slumdog Millionaire, to prompt authorities to recognize the importance of protecting intellectual property and to increase enforcement efforts against film and video pirates in India. An earlier study commissioned by USIBC, as part of its Bollywood-Hollywood Initiative, found that India’s entertainment and media industry loses some 820,000 jobs and about US $4 billion (Rs. 160 billion) to piracy each year.
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